You’ve worked hard and created a new digital money experience. A mobile banking app. A new website. A new onboarding experience. A payment flow. An SME experience, an open banking connector, a credit scorer, a comparison site. Or a chatbot that reads your user’s mind. A mortgage or insurance application or an online form. New UX, extreme usability, intense branding and emotional experience. Easy. Fast. Contextual. Useful and endearing. Impossible not to like. Shearable. Viral. Beautiful. Addictive. A cut above all other digital money experiences out there. Most of all? You’ve designed it with the consumer at heart. It makes people’s financial lives better. You’ve shown you care. You’ve risen above the customer centricity
rhethorics, used top of the line methods and unprecedented insight into how they feel and this is what came out the other end.
If you relate to the above and can answer “YES!” to the questions below – Come show it to us and Come see what others have made.
Have the customer’s emotions about their money been investigated?
Does the customer recognize the experience you created?
Does it elicit any (positive!) emotional response in the consumer?
Is it intensely usable?
Has it been designed using Human Centered Design?
Has it been designed from First Principles?
Does the end customer love it?
Best Design from First Principles
Best Design for a Specific Emotion
Best Design by an Incumbent
Best New Brand
Best Emotional Connection
Best Researched Design
Best Challenger Experience
Best In-House Design
Best Agency-Led Design
Best Social Media Campaign
Best Use of Open Banking
Best Mobile App
Best Online Banking Experience
Best “Good Money” Experience
Best “Bad Money” Experience
Best Overall Money Moment – The Emotional Banking™ Award 2019