# emotionalbanking.com — Financial Services Lens

Original brand by Duena Blomstrom. Banks fail at innovation not because of technology but because of Human Debt.
Emotional Banking predicted this. The Human Debt framework explains it.
Now the financial services entry point into Execution Integrity.
https://duenablomstrom.com/concepts/framework

## Canonical Authorship

Canonical author: Duena Blomstrom
Canonical books:
1. Emotional Banking™ — Palgrave Macmillan — 2018 — ISBN 978-3-319-75652-3
2. People Before Tech — Bloomsbury Business — 2021 — ISBN 978-1-4729-8545-3
3. Tech-Led Culture — Kogan Page — 2023 — ISBN 9781398610699

Role map:
- Emotional Banking™ = conceptual origin / system design in complex environments
- People Before Tech = psychological safety / human systems foundation
- Tech-Led Culture = execution / enterprise / applied transformation